Technology for Marketing and Advertising

Digital era hasn't eclipsed newspapers - shropshirestar.com
Alison Gray, marketing manager at Telford College of Arts and Technology, said the newspaper had helped it to broadcast its key message. She said: “Over the last decade Telford College has grown substantially and achieved phenomenal national success.24 May 2012 12:06www.shropshirestar.com

Wheels are turning slower at FirstGroup - The Independent
Rivals have beefed up their spending on advertising and promotions to lure passengers away from First. And those passengers were struggling: fewer jobs, lower demand for bus commutes – and the 60 per cent of First's passengers that hail from Scotland ...23 May 2012 19:04www.independent.co.uk

Abolish private schools? Not enough of us want it badly enough - The Guardian (blog)
What the Southern Railway had done was to name 40 locomotives after England's leading public schools, partly as a marketing exercise (the railway delivered boys and their luggage to their schools every term) but also, surely, because the company's ...18 May 2012 18:02www.guardian.co.uk

York's Grand Tour - Nouse
We had uncovered a lot of very small one or two person companies around York, so we had to concentrate on that and make use of the technology involved with your arts and heritage, because there was a lot of that in archaeology. So that's where we are, ...22 May 2012 07:01www.nouse.co.uk

UK brand owners turn to mobile - Warc
... marketing in a bid to engage customers in new ways. Jay Altschuler, director of global media innovation at Unilever, the consumer goods manufacturer, suggested this medium allowed marketers to progress from advertising to "brand experiences".20 May 2012 19:09www.warc.com